Amit GoelinAmit ‘s Colliding NeuronsPrivacy Sandbox Simplfied : No Code. In Simple, Plain English !!!If you work in the AdTech domain or are remotely connected to it, I believe you would have surely heard of identity wars and Privacy…11 min read·Dec 12, 2023----
Amit GoelinAmit ‘s Colliding NeuronsProduct Strategy, Roadmap and Prioritization — The GL(c) ModelIt doesn’t matter whether you are a product manager or not, if you have ever tried building a product, there are three keywords that you…10 min read·Dec 9, 2023----
Amit GoelinAmit ‘s Colliding NeuronsDunning-Kruger Effect: A Blind Spot Every Product Manager Should Watch Out For …In 2009, My team and I were working on a prototype assuming that one day TVs will be connected to the internet and when that happens…9 min read·Aug 5, 2022--1--1
Amit GoelinAmit ‘s Colliding NeuronsThe IKEA Effect and its Friends : Nemeses of a Product ManagerIn 2001, I was working on developing a software licensing system that managed distributed license keys for any software using server based…6 min read·Jul 2, 2021----
Amit GoelinAmit ‘s Colliding NeuronsDecoding the Google Video Ad Ecosystem for OTT Platforms and CTV PublishersIf you manage an advertisement driven OTT platform on connected TVs that streams Video on Demand ( VoD) or 24 / 7 linear live content…9 min read·Jul 31, 2020----
Amit GoelinAmit ‘s Colliding NeuronsSome new innovations and trends that’ll change the online advertisingOnline Programmatic advertising is growing by leaps and bounds. While Google and Facebook lead the advertising industry in their own way…6 min read·May 20, 2020----
Amit GoelinAmit ‘s Colliding NeuronsWhy organizations should worry about Optimism Bias and structure its KPIs carefully ?Products are built the same way life has evolved and will keep on evolving in the future. The Red Queen Effect defines it well that how…8 min read·May 4, 2020----
Amit GoelinAmit ‘s Colliding NeuronsWhy average as a metric is misleading and should not be considered for any kind of decision making…Did you know India’s per capita income for FY 2018–19 was Rs. 1,26,406 and for FY 2019–20, it is expected to be Rs. 1,35,048 ?7 min read·Apr 25, 2020----
Amit GoelinAmit ‘s Colliding NeuronsHow Much Money Is Enough In My Bank Account As Retirement Corpus If I Decide To Quit Active…Almost a year back, I met some of my old-time friends ( going back 20 years or so) for lunch. It was like a get together of 40+ year old…6 min read·Apr 18, 2020----
Amit GoelinAmit ‘s Colliding NeuronsWhy Good Products Fail Despite Having Best Engineering Teams And Process Management Systems ?“It used to be thought that the events that changed the world were things like big bombs, maniac politicians, huge earthquakes, or vast…10 min read·Mar 29, 2020----
