Aug 5, 2022Dunning-Kruger Effect: A Blind Spot Every Product Manager Should Watch Out For …In 2009, My team and I were working on a prototype assuming that one day TVs will be connected to the internet and when that happens, advertising will become programmatic similar to what was online display advertising on the internet in those days. but more than that, people will also…Product Management9 min readProduct Management9 min read
Jul 2, 2021The IKEA Effect and its Friends : Nemeses of a Product ManagerIn 2001, I was working on developing a software licensing system that managed distributed license keys for any software using server based floating licensing mechanism. Yes, Remember the old days of client server architecture and buying software was still not so common as it was expensive. Nostalgia aside, I was…Product Management6 min readProduct Management6 min read
Jul 31, 2020Decoding the Google Video Ad Ecosystem for OTT Platforms and CTV PublishersIf you manage an advertisement driven OTT platform on connected TVs that streams Video on Demand ( VoD) or 24 / 7 linear live content, then you would have definitely come across Google Ad ecosystem. Google leads the world in online advertising. Whether its search, websites, mobile apps and now…Advertising9 min readAdvertising9 min read
May 20, 2020Some new innovations and trends that’ll change the online advertisingOnline Programmatic advertising is growing by leaps and bounds. While Google and Facebook lead the advertising industry in their own way across many geographies, there are a lot more innovations happening beyond these two companies. Programmatic advertising started more than two decades ago, but within last 10 years, it has…Advertising6 min readAdvertising6 min read
May 4, 2020Why organizations should worry about Optimism Bias and structure its KPIs carefully ?Products are built the same way life has evolved and will keep on evolving in the future. The Red Queen Effect defines it well that how organisms must constantly adapt, evolve and proliferate in order to survive when pitted against ever evolving rival organisms in a constantly changing environment. Most…Startup8 min readStartup8 min read
Apr 25, 2020Why average as a metric is misleading and should not be considered for any kind of decision making ?Did you know India’s per capita income for FY 2018–19 was Rs. 1,26,406 and for FY 2019–20, it is expected to be Rs. 1,35,048 ? Per capita income can be defined as average income earned per person in a given area (city, region, country, etc.) in a specified year. It…Product Management7 min readProduct Management7 min read
Apr 18, 2020How Much Money Is Enough In My Bank Account As Retirement Corpus If I Decide To Quit Active Professional Life Someday ?Almost a year back, I met some of my old-time friends ( going back 20 years or so) for lunch. It was like a get together of 40+ year old men who were meeting after two long decades to catch up like bachelors. The meeting started with lunch and went…Life6 min readLife6 min read
Published in Amit ‘s Colliding Neurons·Mar 29, 2020Why Good Products Fail Despite Having Best Engineering Teams And Process Management Systems ?“It used to be thought that the events that changed the world were things like big bombs, maniac politicians, huge earthquakes, or vast population movements, but it has now been realized that this is a very old-fashioned view held by people totally out of touch with modern thought. The things…Product Management10 min readProduct Management10 min read
Feb 23, 2020Ed-Tech In India : Solving The Real Education Problem or Just Leveraging FOMO of IndiansBefore I start expressing myself in this highly opinionated article about “Ed-tech” landscape of this country and the hype created by these companies, let me give you some numbers that are published by MHRD, the ministry responsible for the Indian education system. As per MHRD report of 2016 (yes, that’s…Education14 min readEducation14 min read
Published in Amit ‘s Colliding Neurons·Aug 24, 2018Will BJP struggle to secure clear majority in 2019 Elections ? At least the data indicates like that…BJP (Bharatiya Janata Party) got an astounding victory with majority (282 seats) in Lok Sabha 2014 elections (Parliamentary Elections )of India. This was an unprecedented victory of any political party in India in the last 30 years or so. Indian Parliamentary elections (also known as Lok Sabha elections) has 543…Politics7 min readPolitics7 min read
