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Amit Goel

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Amit ‘s Colliding Neurons

Privacy Sandbox Simplfied : No Code. In Simple, Plain English !!!

If you work in the AdTech domain or are remotely connected to it, I believe you would have surely heard of identity wars and Privacy…

Dec 12, 2023

Privacy Sandbox Simplfied : No Code. In Simple, Plain English !!!

Dec 12, 2023

Published in
Amit ‘s Colliding Neurons

Product Strategy, Roadmap and Prioritization — The GL(c) Model

It doesn’t matter whether you are a product manager or not, if you have ever tried building a product, there are three keywords that you…

Dec 9, 2023

Product Strategy, Roadmap and Prioritization — The GL(c) Model

Dec 9, 2023

Published in
Amit ‘s Colliding Neurons

Dunning-Kruger Effect: A Blind Spot Every Product Manager Should Watch Out For …

In 2009, My team and I were working on a prototype assuming that one day TVs will be connected to the internet and when that happens…

Aug 5, 2022

Dunning-Kruger Effect: A Blind Spot Every Product Manager Should Watch Out For …

Aug 5, 2022

Published in
Amit ‘s Colliding Neurons

The IKEA Effect and its Friends : Nemeses of a Product Manager

In 2001, I was working on developing a software licensing system that managed distributed license keys for any software using server based…

Jul 2, 2021

The IKEA Effect and its Friends : Nemeses of a Product Manager

Jul 2, 2021

Published in
Amit ‘s Colliding Neurons

Decoding the Google Video Ad Ecosystem for OTT Platforms and CTV Publishers

If you manage an advertisement driven OTT platform on connected TVs that streams Video on Demand ( VoD) or 24 / 7 linear live content…

Jul 31, 2020

Decoding the Google Video Ad Ecosystem for OTT Platforms and CTV Publishers

Jul 31, 2020

Published in
Amit ‘s Colliding Neurons

Some new innovations and trends that’ll change the online advertising

Online Programmatic advertising is growing by leaps and bounds. While Google and Facebook lead the advertising industry in their own way…

May 20, 2020

Some new innovations and trends that’ll change the online advertising

May 20, 2020

Published in
Amit ‘s Colliding Neurons

Why organizations should worry about Optimism Bias and structure its KPIs carefully ?

Products are built the same way life has evolved and will keep on evolving in the future. The Red Queen Effect defines it well that how…

May 4, 2020

Why organizations should worry about Optimism Bias and structure its KPIs carefully ?

May 4, 2020

Published in
Amit ‘s Colliding Neurons

Why average as a metric is misleading and should not be considered for any kind of decision making…

Did you know India’s per capita income for FY 2018–19 was Rs. 1,26,406 and for FY 2019–20, it is expected to be Rs. 1,35,048 ?

Apr 25, 2020

Why average as a metric is misleading and should not be considered for any kind of decision making…

Apr 25, 2020

Published in
Amit ‘s Colliding Neurons

How Much Money Is Enough In My Bank Account As Retirement Corpus If I Decide To Quit Active…

Almost a year back, I met some of my old-time friends ( going back 20 years or so) for lunch. It was like a get together of 40+ year old…

Apr 18, 2020

How Much Money Is Enough In My Bank Account As Retirement Corpus If I Decide To Quit Active…

Apr 18, 2020

Published in
Amit ‘s Colliding Neurons

Why Good Products Fail Despite Having Best Engineering Teams And Process Management Systems ?

“It used to be thought that the events that changed the world were things like big bombs, maniac politicians, huge earthquakes, or vast…

Mar 29, 2020

Why Good Products Fail Despite Having Best Engineering Teams And Process Management Systems ?

Mar 29, 2020

Amit Goel

Amit Goel

Building Gaming DSP at @earnalliance . Led several products at TheTradeDesk, Amagi, Synamedia. #AdTech | #MediaTech. Entrepreneur, Engineer, Product Manager

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